How To Increase Sales With Your Copywriting

Hi Copywriters,

Let's Talk About How To Increase Sales Conversions With Your Copywriting.

Are you providing the right sort of info needed for someone to make a buying decision? Without this, the best affiliate product in the world can’t fly.

Because increasing conversions is all about increasing trust, and creating reassurance, what you present as content and how you present it is vital.

In this post, we’re going to show you some ways to format and craft your copy so that it works with the way users view the web, rather than against it.

We’ll also look at some of the most important things that need to be covered off to gain the trust you need for sales.

Your affiliate site wants to reflect you as someone who can be trusted. Being transparent and providing great value content is a smart way to help achieve this. As we go through the following tips, you’ll find most of the things we’ll cover have the principles of trust at the core of them.

So - let’s take a look at some of the things you may need to take action with in this area.

Decide Whether You Need Long Copy or Short Copy

There will always be cheerleaders for both sides with this one!

But some things do you need to consider before you write are:

• how expensive your product is
• how knowledgeable the market is about your product
• what part of the sales cycle you’re aiming for
• how many other similar products there are on the market

For example, if you have an expensive product, research has shown that you need longer sales copy than if you have a cheap one. When you think about it, persuading people to shell out for a Mercedes will always need to cover more bases than selling a can of soda.

If you have a generic product that people know a lot about already, you’re not going to write as much as you would for a product less well known.

However much you decide to write, you need to head off any and all likely objections.

Brainstorm all the possibilities here, make a list of what you come up with, and then tick them off one by one to make sure you cover all the bases on your site.

You want to make sure that all info someone could possibly need to make a buying decision is there for them. This doesn’t all need to be on your main product page, but should be there in strategically placed spots.

The idea is to get as much relevant information and as many persuasive arguments into the minimum amount of copy. If you don’t need a word, get rid of it. Ask yourself if there’s a shorter way to say something.

Sometimes you have to be brutally honest with yourself and ask “Is this fluff or is it helpful?”

And act on it!

Use Powerful Headlines

Headlines are extremely important. If your visitor doesn’t like the headline, they won’t read any further.

An effective way to create headlines is to include your main message in a headline that is:

• specific, not general
• focused on the benefits to the customer (not the product's features)
• believable - by offering some sort of proof
• demonstrating that it's easy to get results (ideally)

Sometimes the line between features and benefits seems to get a little blurry.

Here’s an exercise to make really sure that you’re giving benefits rather than features in your copy!

First, put yourself in the customer’s shoes. Then ask (as that customer) as you look at your headline: “What’s in that for me?”

Then think about the way you (as an affiliate) would then answer this question. The answer you come back with is more than likely to be a benefit.

PreSell With Your Copy

What you write in your copy directly affects how many people click through to buy from you.

Yet before your prospect even thinks of clicking on your affiliate link to buy, they'll need to be pre-sold first.

Preselling warms up and builds respect with a prospect - a fundamental requirement for selling online. It's the art of connecting with your visitor in authentic and personal way - the online version of relationship building.

People like buying from people they know, like and trust. Preselling helps build that all-important trust, and makes them feel comfortable about the idea of doing business with you.

The thing to remember about your website visitors is that most people are not looking to buy something when they begin a search online. They're just looking for information.

This is why it's important to keep your visitors interested enough to hear what you have to say, rather than "sell" them straight away. Based on the information a prospect finds, they will then decide to make a purchase - or not. And this is why preselling is so important.

As an affiliate, your role is to warm up your visitors and put them in a "willing to buy" frame of mind before you send them to an affiliate merchant's website.

You need to become an expert in the eyes of your visitor by delivering great information. For example, you could focus your content on relevant case studies, a review, a personal experience or story, or talk about an announcement. It could even cover all of these.

That's it for this post. Please leave a comment if you found this information very helpful.
Thank You.

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