Digital Information Product Creation PART 1

[Uche Nwaobi]

: THE INTRO

We are living in the Information Age. We have stepped beyond the Computer Age, and moved into what is being turned the Age of Information. It's the age where he who has the latest and most accurate information will win, both on the battlefield and in the marketplace. In this course, you are going to learn all about how to create your very own information products and sell them for profit. More and more people are turning to the Internet, turning to information products, because they are busier than ever. We're living in an age where people are trying to juggle a family, a career, a social life, hobbies, and all the other things that they're expected to do. And more and more, people are turning to information products because they provide a quick and easy fix.

Many of the younger generations coming up into adulthood and beyond now are from the age of instant gratification. It's an age where they don't want to wait a week for a solution, for a product to be delivered up to 28 days. They want it now. They expect it now. They're used to being entertained when they want it. They're used to television on demand. They're used to about 500 different channels of television programs. They're used to instant
information, delivered easily and quickly, and that is what the Internet excels at, and that is why Information Products is a multi billion dollar industry.

They are incredibly hot property at the moment. Let's just step away from eBooks at the moment. Look at Anthony Robbins. He sells information. It's information on how to change your life. He's a billionaire probably, if not more. If you think about his Personal Power II program, he's sold tens of millions of dollars' worth of that program. And what is it? It's information. It's information that anybody anywhere could get, but they pay a premium because it's Anthony Robbins.

Think about Nightingale Conant. I'm sure you've heard of them. They send out catalogs full of information products. They are self help programs typically, or financial aid programs, but they are still information products. And they're a multi million dollar organization.

So, if you think about it, information is incredibly hot property. There are many, many people that make six figure plus incomes online, and you could be one of them.

Now, information products don't have to be cheap. You may have seen them selling for a few dollars. You may have seen them selling for twenty, thirty, forty dollars. But, what you don't see is the ones that are selling for hundreds of dollars, and even thousands of dollars. For example, the Butterfly Marketing program, when it was released, sold for $1000. Now, this was the first million dollar day that we're aware of. Mike Filsaime promoted the program, and basically sold out the first day, sold a million dollars worth of program in one day. Information products can be expensive. The more valuable the information, the more exclusive the information, the more it's going to benefit the person who's buying it, then the better price you can get for it.

Typically, an information product solves a specific problem. It may be, how to remove the smell of pet urine, maybe how to lose weight. It may be how to create information products. Or maybe it's even something like how to run your business so it becomes a multi million dollar concern. You can see they're different types of problems, but they're still a problem. They're still something that people want the information to fix. And the more valuable and effective the information is, the more valuable it is to the consumer.

Now, I know someone who spends $500 a month for six sheets of paper. Now, before you pick stuff up off the floor   I know you've just fallen off your chair   $500 for six sheets of paper. That's a lot of money, isn't it? Not to him, because those six sheets of paper is shared advice and tips from someone on the inside, basically. It's very, very good information, and every single month he makes tens of thousands of dollars from it. He makes a lot of money from what's in this newsletter. And he's happy to pay the $500 because he gets a good return on investment. If he didn't, guess what? He'd unsubscribe, and the newsletter would soon collapse. But, it continues to provide good information, and so it continues to sell.

And this is the key. You've got to provide good information. If you're not, then forget it, the information product is not going to sell. You see, a lot of the information that you're going to find in information products is something that if you spent a day or a couple of hours, you could probably find. If you did some research you could find it. But, you know what? Most people can't be bothered. Most people haven't got the time to sit down with Google and try and work out how to solve their problem. They want it presented in a nice, easy to read format. If you could sort of sugar coat it and put it into pill format, they'd be even happier.

But, people don't have the time. A lot of time, they're just after the information they want, packaged nicely, quickly and easily so they can just look at it and go, 'Right, that's what I need to know. Problem solved.' And that's worth, to most people, quite a lot of money. And that's why information products make the money they do.

People will pay top dollar for high quality information. And it's up to you to provide that. If you're going to provide sub standard information, then expect people not to buy it, to have a high refund rate, or basically for your business to sink. It's up to you to provide good quality products so that people will buy them. And the more quality, the more relevant they are, then the more you can charge.

And there's more and more people turning to the Internet today to find information. Ten years ago, nobody bought online. Five years ago, some people bought online. But, now, many people will buy online. Shops like Amazon and eBay have basically made the whole buying online process, something people are very familiar with. Most people have bought from eBay or Amazon. So, people are used to buying online. They like the fact that they can get the information when they want it. So, you can tap into this need for people to have information and the features of the Internet that make it such a beautiful vehicle for making money.

If you think about the traditional publishing route, if I've written a book and I take it to a publisher, it could take a year or two years before it hits the shelf. And by the time it hits the shelf, the information is probably still all right, but it might be starting to get a bit outdated. The beauty of the Internet is that if I've written a book, click click, published. It's on the Internet. It's for sale. It's hot. It's the latest information. There's no waiting for a publisher to say yes, and for the editors and proofreaders to finish their job, and for it to go through a print run, and then out to the distributors, and then out to the shops, and then for me to run around and do all the promotion. There's none of that any more. I just type it up, publish it on the Internet, and off I go. People can start buying it as soon as I start driving traffic to the website.

And that's one of the beauties of the Internet, and why many people will buy an information product and pay more for it than they would for a physical book. A book on HTML programming may cost you $20. But, online, you may go and buy one for $40 or $50 because it's got the new information, because people perceive the online purchases as being more valuable and up to date than buying a physical book from a bookshop.

There are lots and lots of info products. There's info products in every single area you can possibly imagine, from rose gardening to lice removal to painting your house to home improvement to car maintenance to Internet marketing to making money. You name it, basically there's probably an information product on it somewhere. And that's the beauty of it. There are so many niches and so many different opportunities out there for you to make money. And this is the really, really good thing about these products. You can create them in any niche.
 
 ! Great intro right? That will be it for this intro. See you in Part 1 and make sure you don't miss any part of this ecourse. Please leave a comment.

Thank you.
Uche Nwaobi

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